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Eva Niesing Latin Americas Potential in Nation Branding. A Closer Look at Brazils, Chiles and Colombias Practices


In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries' competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region's countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.

8189 RUR

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Eva Niesing Nation Branding Practices in Latin America


Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Business Reutlingen, language: English, abstract: In the globalized world of today a well-elaborated, long-term oriented nation branding strategy which includes the government, the public and the private sector as well as the nation´s citizens themselves can help nations to improve and to better control their nation image. Nation branding activities increase the countries´ competitiveness in the global marketplace and help to foster the tourism arrivals, inward foreign direct investment flows and exports as well as they help to attract talented workforce and students.Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding and mostly only focus their activities on the tourism promotion. The region´s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products, services and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete and advanced nation branding activities. Although such advances can be observed, there is still a lot of improvement potential in the nation branding practice...

6289 RUR

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Wolf Seiler The War on Drugs and the Shaping of Hemispheric Policy - United States Hegemonial Politics,


After years of support for dictatorial regimes, United States foreign policy towards Latin America has changed since the 1980s. The issues that now dominate the agenda are the promotion of democracy in order to provide an environment suitable for liberal market economies and the War on Drugs that became the paramount Latin American issue in the American public perception as well as in the National Security Council. This shift of actual policies represents a continuation of the underlying goal of securing US hegemony in the Americas. With reference to Antonio Gramsci' s concept of hegemony, the author links the War on Drugs, counterinsurgency against left-wing guerrilla groups and democracy promotion, and presents a new framework for the understanding of US politics towards Latin America.This book is written for students and academics of Political Science who are looking for a fresh perspective on the War on Drugs. It may also appeal to students of American Studies and individuals interested in US foreign policy in the Americas.

9639 RUR

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Cool Restaurans Miami


From all over the Americas, and especially from Europe, the hip and discerning are flocking to sample Miami's glamorous dining scene. The famed Art Deco splendor of South Beach, in particular, contains gorgeous eateries the equal of those anywhere in the world. As you might expect from the unofficial capital of Latin America, there is a strong Hispanic flavor in many interiors and menus. Cool Restaurants Miami features photographs of Miami's most stunning restaurants, accompanied by delicious recipes from its most accomplished chefs. Text in English, German, French, Spanish and Italian.

658 RUR

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Donald J. Crump Americas Majestic Canyons


Americas Majestic Canyons

180 RUR

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Sebastiao Salgado. Other Americas


The first edition of Sebastião Salgado: Other Americas was published in 1985 by the French publisher Contrejour, and included photographs from Salgado's numerous trips...

3340 RUR

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Tom Davies Kevill The Hungry Cyclist: Pedalling Americas In Search Of Perfect Meal

Envisioning Machine Translation in the Information Future : 4th Conference of Association for Americas, AMTA 2000 Cuernavaca, Mexico


This book constitutes the referred proceedings of the 4th Conference of the Association for Machine Translation in the Americas, AMTA 2000, held in Cuernavaca, Mexico in October 2000. The 18 technical papers, seven system descriptions, and three user studies presented were carefully reviewed and selected for inclusion in the book. All current issues of machine translations, ranging from theoretical and foundational issues to systems evaluation and case studies, are addressed.

6035 RUR

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Indigenous Peoples, Civil Society, and the Neo-Liberal State in Latin America


In recent years the concept and study of “civil society” has received a lot of attention from political scientists, economists, and sociologists, but less so from anthropologists. A ground-breaking ethnographic approach to civil society as it is formed in indigenous communities in Latin America, this volume explores the multiple potentialities of civil society’s growth and critically assesses the potential for sustained change. Much recent literature has focused on the remarkable gains made by civil society and the chapters in this volume reinforce this trend while also showing the complexity of civil society - that civil society can itself sometimes be uncivil. In doing so, these insightful contributions speak not only to Latin American area studies but also to the changing shape of global systems of political economy in general.Edward F. Fischer is Professor of Anthropology and Director of the Center for Latin American Studies at Vanderbilt University. His work focuses on issues of political economy, identity politics, and globalization; he has conducted long-term fieldwork with the Maya of Guatemala and in Germany. His publications include Maya Cultural Activism in Guatemala (1996), Cultural Logics and Global Economies: Maya Identity in Thought and Practice (2001), Tecpán Guatemala: A Modern Maya Town in Local and Global Context (2002, with Carol Hendrickson), and Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala (2006, with Peter Benson). His...

4014 RUR

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James Clackson A Companion to the Latin Language


A Companion to the Latin Language presents a collection of original essays from international scholars that track the development and use of the Latin language from its origins to its modern day usage. Brings together contributions from internationally renowned classicists, linguists and Latin language specialists Offers, in a single volume, a detailed account of different literary registers of the Latin language Explores the social and political contexts of Latin Includes new accounts of the Latin language in light of modern linguistic theory Supplemented with illustrations covering the development of the Latin alphabet

18131.77 RUR

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David Stehling Semantic Change in the Early Modern English Period. Latin Influences on Language


Throughout the history, English was changing steadily. Not only was the English grammar, pronunciation or vocabulary being altered over the centuries but also the semantics of lexemes. A major factor that has a considerable impact on the semantics of words is the influence of foreign languages.This study deals with semantic changes due to the Latin influence on the English language in the Early Modern English period. The aim of the analysis is - with the help of the Oxford English Dictionary Online - to determine potential patterns of meaning alterations of English lexemes that were caused by the influx of Latin-derived equivalents, especially on the field of human anatomy, and between the 15th and the 18th century.Moreover, the Early Modern English period is portrayed as well as the roles of Latin and English during that time, also considering the integration of Latin loanwords into English. In order to discuss meaning changes due to Latin influences, a closer look will be taken at language modifications in general, at lexical change and at the various types of semantic change by which English words might have been affected.

6727 RUR

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Puccini: La Boheme


Act I An attic in the Latin Quarter, Christmas Eve Une mansarde au Quartier Latin, La veille de Noel Ein Dachzimmer im "Quartier Latin", Heiligabend Una buchardilla en el barrio Latino, Nochebuena Act II The Caf? Momus in the Latin Quarter Le Caf? Momus au Quartier Latin Das Caf? Momus im "Quartier Latin" El Caf? Momus en el barrio Latino Act III Outside the tavern by the Barriere d'Enfer Devant La taverne a la Barriere d'Enfer Vor der Taverne an der Barriere d'Enfer Delante de la taberna en la Barrera del Inferno Act IV An attic in the Latin Quarter Une mansarde au Quartier Latin Ein Dachzimmer im "Quartier Latin" Una buchardilla en el barrio Latino

1090 RUR

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Rafael Reyes Las dos Americas


Эта книга — репринт оригинального издания (издательство "Frederick A. Stokes Company", 1914 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Las dos Americas. Excursion por varios paises de las dos Americas su estado.

968 RUR

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Popular in the Americas Refillable ink cartridge for hp 63xl Deskjet 1110 1112 2132 2131 2134 2130 3631 3636 3633 Officeje 4652

Gema Santamaria, Jr. David Carey Violence and Crime in Latin America. Representation Politics


According to media reports, Latin America is one of the most violent regions in the world—a distinction it held throughout the twentieth century. The authors of Violence and Crime in Latin America contend that perceptions and representations of violence and crime directly impact such behaviors, creating profound consequences for the political and social fabric of Latin American nations.Written by distinguished scholars of Latin American history, sociology, anthropology, and political science, the essays in this volume range from Mexico and Argentina to Colombia and Brazil in the twentieth and twenty-first centuries, addressing such issues as extralegal violence in Mexico, the myth of indigenous criminality in Guatemala, and governments’ selective blindness to violent crime in Brazil and Jamaica. The authors in this collection examine not only the social construction and political visibility of violence and crime in Latin America, but the justifications for them as well. Violence and Crime in Latin America makes a substantive contribution to understanding a key problem facing Latin America today. This original, thought-provoking volume enhances our understanding of crime and violence throughout the Western Hemisphere.

4052 RUR

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Christopher Beharrell Fabulae Classicae


A four part collection in Latin of stories from Classical Mythology. This collection is designed for pupils learning for Latin Common Entrance Levels 2 and 3, 13+ Senior School Latin Scholarship and Latin GCSE. It is illustrated and each story has varied sets of questions attached, in the format of the relevant examination.

2514 RUR

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Joseph R. Nua Ez, Strategic Studies Institute Fighting the Hobbesian Trinity in Colombia. A New Strategy for Peace


Developing an effective U.S. national security strategy for Latin America hinges upon how well Colombia fares in its fight against the major sources of violence: guerrillas, paramilitaries, and narcotraffickers. Currently, Washington supports a counterdrug policy, while Bogotá argues for a counterinsurgency strategy. Considering the Free Trade Area of the Americas initiative, proposed for implementation in 2005, regional security issues no doubt will increase in importance. In particular, Colombia's troubles are spilling over borders and affecting countries such as Panama, Ecuador, Peru, Brazil, and Venezuela. Moreover, Colombia's leading role in the drug trade touches all countries in the Americas and beyond. In this monograph, one of a special series on Colombia, Colonel Joseph R. Nuñez first analyzes the intervention conundrum of Colombia. He then summarizes the reasons for the violent and anarchic situation that frustrates those wishing to make peace and expand democracy.

1827 RUR

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R. Evan Ellis, Strategic Studies Institute U.S. National Security Implications Of Chinese Involvement In Latin America


In this monograph, Dr. Evan Ellis seeks to do several things. He documents and examines the character of the new and increasing Chinese engagement in the Western Hemisphere. He then takes the analysis a step further by examining some of the potential dynamics of the Chinese engagement and its consequences for the long-term security interests of the United States. Dr. Ellis argues that China is both a significant competitor, and a potential partner of the United States in the region. Although he argues that China increasingly will vie with the United States for the hemisphere's resources and political allegiances, he also notes that China's growing dependence on its trade and investment in Latin America will give it security and stability interests that coincide with those of the United States. At the same time, the author warns that the combination of competition, trade, investment, political interests, and concomitant Chinese population increase in the region is likely to change the economic structure...

1827 RUR

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Cool Hotels Americas


Cool Hotels, The Americas is an extensive compilation of the most contemporary hotels in North, Central, and South America, all of which have been chosen because they represent the best in innovative design. Copiously illustrated with hundreds of color photographs of hotels designed by renowned figures such as Todd Oldham, Ernesto Goransky, and David Rockwell and accompanied by illuminating sketches as well as explanatory texts and captions, this book is a colorful tour of lodging at the cutting edge. Text: English, German, French and Spanish

944 RUR

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Dirian El Amine Economic Value Added (EVA). Drivers and Leverages


Project Report from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Cooperative Education Stuttgart; Horb, language: English, abstract: From the contemporary dominance of the shareholder value approach arises more and more the necessity to precisely detect its performance as shareholder value is broadly seen as a significant indicator determining a company's success or failure. However, measuring the performance of a company's shareholder value can be very challenging. Hence, the purpose of this paper is to deal with a well-known approach that enables businesses to detect its shareholder value performance: Economic Value Added (EVA). The thesis discusses the correlation between EVA and shareholder value, it further outlines its main drivers. In the second part, the paper elaborates on the specific links of the EVA approach to a regional Sales department and identifies the department's main leverages on EVA. In order to detect the influence of the main operative decisions on EVA, the thesis introduces the key figure Effect-on-EVA. The applicability of Effect-on-EVA is shown in a model calculation. Above all, this project thesis shall create a profound practical value by sharpening the awareness of how to influence EVA in a positive way. In order to meet the recommended scope, the paper does not elaborate Asset Management, Accounts Receivable Management and Incentive Compensation in detail, but s...

1852 RUR

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Judith Sierra-Rivera Affective Intellectuals and the Space of Catastrophe in Americas


In her groundbreaking Affective Intellectuals and the Space of Catastrophe in the Americas, Judith Sierra-Rivera studies five different contexts of crisis: natural disasters in Mexico, forced displacements between Central America and the United States, a whitewashed transition to democracy in Chile, colonialism and wars in Puerto Rico, and racism and patriarchy in Cuba. All of these scenarios share the common ground of the neoliberal space of catastrophe, which also generates new groups and forms of resistance. Affective Intellectuals argues that a new kind of intellectual emerges from these contemporary configurations to speak and act guided by the stories and desires of those who have been systematically pushed out of the public sphere: indigenous peoples, Afro-descendants, immigrants, LGBTQ sexualities, and inhabitants of poverty. Pursuing this argument, Sierra-Rivera examines print, radio, and web materials by authors whose emotional discourses have also had a measurable impact on the formation of communities that demand their full political inclusion in society. This book therefore fills a significant gap in the study of the relationship between materiality (space and bodies), emotions, and the political imagination. Affective Intellectuals demonstrates that writers and intellectuals themselves are vital in reshaping their communities and fighting for social justice in the Hemispheric Americas.

4002 RUR

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Gerhard Kubik Angola in the Black Cultural Expressions of Brazil


The transplantation of African musical cultures to the Americas was a multi-track and multi-time process. In the past many historical studies of African diaspora music, dance and other aspects of expressive culture concentrated on events in the Americas. What happened before the American trauma and simultaneously in Africa was often looked at unhistorically. In this book, world-renowned ethnomusicologist Gerhard Kubik considers African music and dance forms as the products of people living in various African cultures which have changed continuously in history, absorbing and processing elements from inside and outside the continent, creating new styles and fashions all the time. African diaspora music then appears as a consequent and creative extension overseas of African musical cultures that have existed in the period between the sixteenth and the twentieth century. From this perspective African diaspora music cannot be described adequately in terms of "retentions" and "survivals," as if African cultures in the Americas were doomed from the outset and perhaps only by some act of mercy permitted to "retain" certain elements. Using field research and documentary sources, Kubik tracks down some aspects of the Angolan dimension in the panorama of African music and dance cultures in Brazil, and also addresses methodology applicable in the wider context of African diaspora cultural studies.

2014 RUR

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Alex Nava Wonder and Exile in the New World


In Wonder and Exile in the New World, Alex Nava explores the border regions between wonder and exile, particularly in relation to the New World. It traces the preoccupation with the concept of wonder in the history of the Americas, beginning with the first European encounters, goes on to investigate later representations in the Baroque age, and ultimately enters the twentieth century with the emergence of so-called magical realism. In telling the story of wonder in the New World, Nava gives special attention to the part it played in the history of violence and exile, either as a force that supported and reinforced the Conquest or as a voice of resistance and decolonization. Focusing on the work of New World explorers, writers, and poets-and their literary descendants-Nava finds that wonder and exile have been two of the most significant metaphors within Latin American cultural, literary, and religious representations. Beginning with the period of the Conquest, especially with Cabeza de Vaca and Las Casas, continuing through the Baroque with Cervantes and Sor Juana Inés de la Cruz, and moving into the twentieth century with Alejo Carpentier and Miguel Ángel Asturias, Nava produces a historical study of Latin American narrative in which religious and theological perspectives figure prominently.

6039 RUR

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2019 New Latin dance performance dress competition in the long sleeve full body drill

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